Posts Tagged ‘advertising’

Summer Swim Suits and Down Syndrome

January 13, 2013

I had to share this ADORABLE ad of a 10 month old child with down syndrome.

It is just awesome that this child represents a swim wear line for DC Kids.

Kudos to the companies who are promoting ALL kinds of people.

downe syndrome

The ‘Good Behavior’ Commercial

April 6, 2012

As a Behavior Analyst and consumer of products and services, I love this commercial.

The message was communicated very well via a dog engaging visually in good behaviors, the song ” I will be good” was perfect to play to enhance the emotional message. Very smart to use http://www.goodbehavior.com and show the positive value of engaging in good behavior.

The commercial wants you to buy Traveler’s insurance utlizing ‘good behavior’ as their selling point. I love it !!!

Kudos to the advertisement agency Fallon Worldwide in Minneapolis who developed this commercial.

Well done.

The Reinforcement of Power – Super Bowl Darth Vader Commercial

February 8, 2011

Super Bowl commercials- some were good, some were not so good and some were awesome!

Why feature a commercial on this blog ? A commercial has behavior analysis components???
ABSOLUTELY!

This was my favorite commercial during the Super Bowl.

Smart thinking of Volkswagen and their Advertising Agency in branding.  Lots of behavior shaping going on here.  Triggers, linking and pairing.

The data for likeability ? 20,602,257 hits on You Tube and counting as of this writing.

As for the effectiveness for increasing sales ? – time will tell …..

May the force be with you !!