Posts Tagged ‘advertisement’

The Reinforcement of Power – Super Bowl Darth Vader Commercial

February 8, 2011

Super Bowl commercials- some were good, some were not so good and some were awesome!

Why feature a commercial on this blog ? A commercial has behavior analysis components???
ABSOLUTELY!

This was my favorite commercial during the Super Bowl.

Smart thinking of Volkswagen and their Advertising Agency in branding.  Lots of behavior shaping going on here.  Triggers, linking and pairing.

The data for likeability ? 20,602,257 hits on You Tube and counting as of this writing.

As for the effectiveness for increasing sales ? – time will tell …..

May the force be with you !!

Hey Kids, Time to Go Back to School

August 25, 2010

I just love this commercial! The Advertisement company who did this for STAPLES was smart! 

So here it is for parents!  I am sure that you can relate.

It’s The Most Wonderful Time Of The Year

Time to Go Back to School

I have been working with many families lately and the current recurring theme has been … The parents can’t wait for school to start. I even mentioned this commercial to some and sang a few bars of it. The parents smiled, remembered this commercial and agreed strongly.

So I just had to share this commercial as one of my favorites that was right on target and has been timeless.