Archive for the ‘business’ Category

Summer Swim Suits and Down Syndrome

January 13, 2013

I had to share this ADORABLE ad of a 10 month old child with down syndrome.

It is just awesome that this child represents a swim wear line for DC Kids.

Kudos to the companies who are promoting ALL kinds of people.

downe syndrome

2013 New Year’s Resolutions

December 30, 2012
Statistic Verification
Source: University of Scranton.   Journal of Clinical Psychology
Published: 12.13.2012
Rank Top 10 New Years resolutions for   2012

1

Lose Weight

2

Getting Organized

3

Spend Less, Save More

4

Enjoy Life to the Fullest

5

Staying Fit and Healthy

6

Learn Something Exciting

7

Quit Smoking

8

Help Others in Their Dreams

9

Fall in Love

10

Spend More Time with Family
News Years Resolution Statistics Data
Percent of Americans who usually   make New Year’s Resolutions 45%
Percent of Americans who infrequently   make New Year’s Resolutions 17%
Percent of Americans who absolutely   never make New Year’s Resolutions 38%
Percent of people who are   successful in achieving their resolution 8%
Percent who have infrequent   success 49%
Percent who never succeed and fail   on their resolution each year 24%
People who explicitly make   resolutions are 10 times more likely to attain their goals than people who   don’t explicitly make resolutions

Resource:  www.statisticbrain.com

My own opinion

It is that time of year again, out with the old and in with the new?

I was curious to review what the percentages were for New Year’s Resolutions for 2012 as our country approaches the Fiscal Cliff and remains in a weak economy. Note that money matters ranked number 3 for personal resolutions – not surprising to me.

My thoughts on this?  Spending less money, saving money behaviors also need to be our state and federal governments’ New Years Resolution. The overspending and over borrowing behaviors only cause higher taxes and lesser support programs as consequences for Americans.

Our governments can not financially sustain what they are putting out and borrowing. Have we not learned from Europe and especially Greece?

Therefore, as Americans try to change their spending behavior for the better, so should our government.

Am I concerned about our country?  Yes I am. I have been since the expensive wars started under Bush and the worse over exorbitant spending under Obama. Would you run your own personal home budget like this?  What would be the consequences of that behavior if you did?

Not very good ones….

As the resolution statistics say- perhaps if our president and elected officials made it a collective goal to straighten out our over spending and borrowing issues, maybe they would more likely be able to achieve it?

With watching all of this mayhem, I think unfortunately more crises will occur. If things continue to not improve, spending less, saving money will rise higher on the Resolution list.

It is that time of year again, out with the old and in with the new?

Unfortunately, the American debt is not going anywhere but increasing.

Image

?????????????

I can still try to hope for the best though. It is the optimist in me  = )

Developing a Registered Behavioral Technician ‘RBT’ Credential

August 26, 2012

Finally, the Behavior Analyst Certification Board   ( BACB )  is developing a new credential, Registered Behavioral Technician ‘RBT’ .

There has been so much confusion over people calling themselves behavior therapists, behavior aides, behavior assistants, behavior techs  etc that have hardly any formal and verifible Applied Behavior Analysis training and supervision by a  Board Certified Behavior Analyst  ( BCBA ). The Applied Behavior Analysis ( ABA )  consumer has no way to know who is professionally trained versus someone who went to a one weekend ABA training. The BACB has made a smart and very responsible move towards credentialing those that do assist the implementation of behavior plans.

The result of this? Better managed and trained staff that ABA consumers can trust and rely upon.

I am looking forward to the development of this newest RBT credential

Stay tuned ….

Source: http://www.bacb.com/index.php?page=100179#74

The ‘Good Behavior’ Commercial

April 6, 2012

As a Behavior Analyst and consumer of products and services, I love this commercial.

The message was communicated very well via a dog engaging visually in good behaviors, the song ” I will be good” was perfect to play to enhance the emotional message. Very smart to use http://www.goodbehavior.com and show the positive value of engaging in good behavior.

The commercial wants you to buy Traveler’s insurance utlizing ‘good behavior’ as their selling point. I love it !!!

Kudos to the advertisement agency Fallon Worldwide in Minneapolis who developed this commercial.

Well done.

2011 U.S. Debt Ceiling and Financial Crisis

August 15, 2011

I’ve been watching all the info, fights, finger pointing, plunging stock market, unemployment, weakening of the dollar etc  etc. I am really concerned about the well being of the United States.

Simply put, our president has again handled things quite poorly.

As a Behavior Analyst – this is the reality –

America has a debt ceiling headed speedily towards $15 trillion.

Lets say we have an individual American
– they have accumulated debt on their maxed out credit cards that equals $150,000
– they are not earning enough money to pay their bills
– the interest on this debt keeps on accumulating
– this individual does not change their behavior of spending money that they do not have
– because of their behaviors, their credit rating has been downgraded
– they borrow more money thinking it will stimulate their situation for the better
– they do not track where their money goes
– they keep planning and going on vacations despite the looming problematic issues

What would happen to this individual?

Actually, what could happen to the United States?

The problem is that ALL are to blame for this mess.

Complacent voters
Americans who do not pay attention to current affairs of our country
A President, Judicial system and Congress that do not fully realize that they are public servants
Bad budgeting and accounting skills
Corporations that get away with paying no taxes
Too many loop holes
An entitlement system that can not sustain everyone – its citizens and illegal aliens
Greedy people
Buy now, pay later mentality
Jobs going over seas
51% of American households in 2009 did not pay any federal taxes at all
Too many Americans relying upon government hand outs
Pork barreling ear marks by members of the Congress
A lack of humility and charity for others
Good leadership is missing
We need better political candidates to vote for
Our talent in our country is not fully utilized
etc etc etc

In my professional opinion, our country is in trouble financially and our values have weakened.

Where is America today ?

It certainly is not what it once was.
I hope and pray we find our way back.

This is the debt as of today and counting … 

United States National Debt $14,600,255,553,827.94

www.usdebtclock.com

 

No one else, only us Americans are going to pay for this.

Help for Valentine’s Day

February 14, 2011

Yes, Valentine’s Day is here again. Some have a loved one to share the day with, others may not have a special someone.

For those that may be down alittle today – here is a pick me up commercial just for you !!

The Ladders  at www.theladders.com – which is a website to search for jobs did a great job in executing their message –  ” feel like you are irresistable ” The director for this commercial campaign really was able to behaviorally bring out the confidence of the actor participants.

Everyone deserves to feel good. Oooo aahh … la la laaa …

Happy Valentine’s Day

Bouncing Heart

 

The Reinforcement of Power – Super Bowl Darth Vader Commercial

February 8, 2011

Super Bowl commercials- some were good, some were not so good and some were awesome!

Why feature a commercial on this blog ? A commercial has behavior analysis components???
ABSOLUTELY!

This was my favorite commercial during the Super Bowl.

Smart thinking of Volkswagen and their Advertising Agency in branding.  Lots of behavior shaping going on here.  Triggers, linking and pairing.

The data for likeability ? 20,602,257 hits on You Tube and counting as of this writing.

As for the effectiveness for increasing sales ? – time will tell …..

May the force be with you !!

The NJ December 2010 Blizzard, Gov Christie and Snow Plows

January 3, 2011

My Behavior Analyst thoughts …..

Here in NJ we recently had a very bad blizzard that started on Sunday December 26, 2010 and said good bye Monday December 27, 2010. It left snow totals of 30 inches in my area which is the central part of New Jersey. A State of Emergency was declared though this blizzard storm was a monster. Not only did it dump numerous inches of snow, it also had winds that were equivalent to a Category 2 Hurricane.

Despite the President of the NJ State Congress- Senator Sweeney declaring a State of Emergency and urging people to stay home, too many people still ventured out into the blinding snow. Thus many became stranded on the roads as a consequence of their decision.

This storm was so bad that even some of the snow plows, tow trucks and emergency related vehicles became stuck in the snow. It was a massive storm that only the fury of Mother Nature was in charge of.

Many of the towns in Central NJ received poor service through their municipalities in plowing streets. Townships blamed layoffs and monetary budget issues. I say it was township mismanagement.

While the snow was barreling in, NJ Governor Christie was vacationing for the Christmas holiday at Disney in Orlando Florida and his Lt Governor was on vacation at the very same time in Mexico.

NJ has been a mess during this past week while residents have been digging out, still plowing and shoveling. Even upon this writing of this blog which is a week after the storm, there are still secondary streets, turn offs, jug handles and traffic lanes that are not fully cleared yet.

I personally had friends and family trapped in their homes due to the extra slow service of the plows doing the streets. Some were not able to get out of their home for 4 days until Thursday!  I was fortunate and got out Wednesday.

Belmardays' photoBelmardays' photoBelmardays' photo

I know of people personally that got stuck out on the road and had to stay overnight in frigid temperatures and piling up snow. Hopefully they will think twice about traveling during a blizzard next time.

Even last night,  I still could not believe  here in Monmouth and Ocean counties that some of the traffic lanes have not been fully plowed. Especially higher traffic roads that have double lanes. Some lanes may have half a section plowed and it varies too. Because of this, there are accidents  happening during the day and in the dark of night due to people  not being able to see that their initially plowed lane turns into a wall of snow and ice.

New Jersey residents are upset. We have had major snow storms before though usually do not get this level of snow.  However, I can distinctly remember that we have had a few other blizzards in past years that had large accumulations and the plowing was not this bad.

Many people are saying Gov Christie should have been here in NJ for the blizzard.  The governor deserves to go on vacation. Although, I think he and his Lt governor should have not taken trips out of the state at the same time. I even said to a few people as they blamed the NJ governor. So you say Christie should had returned to NJ during this blizzard storm? How could he from Florida ? All the airports were shut down, he could not drive up or take a train since the storm affected the east coast. Gov Christie did the responsible thing of calling in to his administration.

The storm was massive which brought massive issues. But do businesses have both the boss and 2nd in command take off  at the same time? Perhaps the real issue was that  New Jersey people were looking for more leadership during this blizzard and to have someone address the poor snow plowing aftermath. With Gov Christie away, where was the leadership to lead us through this snow mess ?

I do not think that Gov Chris Christie should be blamed here.  It really was our township governments that failed its residents. Yes it may have taken an extra day to plow the roads properly due to the additional snow environment. But not a few days extra or even now a week later to have some places on our busy roads that are not fully plowed and still unsafe to drive on.

Salvation Army Bell Ringers- the Gift of Giving

December 12, 2010

What is on my mind today ? The gift of giving.

 

Every year during the Christmas season, I donate money to the Salvation Army Bell Ringers. I give the Salvation Army and their volunteer helpers much credit for trying to raise money for the needy that they serve.

Some ring just a bell, some play holiday music with a brass instrument or a few times I have seen a flutist, others may play Christmas carols on a CD player.

During these past few weekends in New Jersey the weather has been quite COLD .One day it was 30 degrees with a wind chill factor of 17 degrees. I was in route to enter a major retail store to get out of the blustery cold though lo and behold, I heard the bell ringing. I turned and there  was a Salvation Army Bell Ringer, all bundled up and out in the cold. I thought , why can’t they at least be in the entrance/exit foyer for some weather protection????

So thus I heed the major retail stores- thank you for allowing the fundraising though please have a warm heart and at least allow the Salvation Army helpers some refuge from the cold.

To all those who come by my blog and or pass by the Bell Ringer, please have a generous heart and put some change in the Salvation Army’s kettle to help those who are less fortunate than us this Christmas season. Thank you.

www.salvationarmyusa.org

Hey Kids, Time to Go Back to School

August 25, 2010

I just love this commercial! The Advertisement company who did this for STAPLES was smart! 

So here it is for parents!  I am sure that you can relate.

It’s The Most Wonderful Time Of The Year

Time to Go Back to School

I have been working with many families lately and the current recurring theme has been … The parents can’t wait for school to start. I even mentioned this commercial to some and sang a few bars of it. The parents smiled, remembered this commercial and agreed strongly.

So I just had to share this commercial as one of my favorites that was right on target and has been timeless.