The 'Good Behavior' Commercial

The ‘Good Behavior’ Commercial

As a Behavior Analyst and consumer of products and services, I love this commercial.

The message was communicated very well via a dog engaging visually in good behaviors, the song ” I will be good” was perfect to play to enhance the emotional message. Very smart to use http://www.goodbehavior.com and show the positive value of engaging in good behavior.

The commercial wants you to buy Traveler’s insurance utlizing ‘good behavior’ as their selling point. I love it !!!

Kudos to the advertisement agency Fallon Worldwide in Minneapolis who developed this commercial.

Well done.

Tags: advertising, commercial, consumer behavior, example, Fallon Worldwide, good behavior, marketing, role model

This entry was posted on April 6, 2012 at 4:07 pm and is filed under ABA, abilities, analysis, Applied Behavior Analysis, BCBA, behavior, Behavior Analysis, behavior analyst, behavior change, Board Certified Behavior Analyst, business, celebrity, community, customer service, Manners, philosophy, Positive Reinforcement, psychology, public relations, relationships, teaching, thoughts, typical developing, Uncategorized, videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “The ‘Good Behavior’ Commercial”

Mack Says:
July 1, 2012 at 1:25 pm | Reply
What agency did “good behavior” commercial for Travelers?
- thebehavioranalyst Says:
  July 1, 2012 at 5:48 pm | Reply
  When I had orginally posted this, I looked for the ad agency, could not find it. I did another more in depth search today and found it – Fallon Worldwide is the advertising agency for the Traveler’s Insurance ‘Good Behavior’ commercial.
  
  Thanks for your post.

The Behavior Analyst