As a Behavior Analyst and consumer of products and services, I love this commercial.
The message was communicated very well via a dog engaging visually in good behaviors, the song ” I will be good” was perfect to play to enhance the emotional message. Very smart to use http://www.goodbehavior.com and show the positive value of engaging in good behavior.
The commercial wants you to buy Traveler’s insurance utlizing ‘good behavior’ as their selling point. I love it !!!
Kudos to the advertisement agency Fallon Worldwide in Minneapolis who developed this commercial.